Why should you attend?
- Explore topics including finance, human resources, technology and practice analytics, marketing, operations, succession planning, communications, and more.
- Discover new growth opportunities that will change the way you do business.
- Earn up to 10 hours of veterinary business CE.
- Identify industry trends and leverage change to your financial advantage.
- Leverage technology to maximize your brand value and reach.
- Forge new relationships with our vendor partners and thought leaders.
- Learn strategies and tactics that will help you compete and remain independent.
We are delivering MORE. This year, The 2020 PSIvet Virtual Business Symposium offers sessions that our members have asked to learn about. MORE detailed education and training on specific veterinary business topics. Each day, you’ll experience interactive lectures and workshops that will provide you with actionable road maps for creating a stronger, more competitive business.
Join us for this one-of-a-kind live stream and on-demand event. While open to ALL veterinary practices both September 18th and 19th, we are offering PSIvet members a special “all-access pass” to a one-of-a-kind “Speaker Roundtable” as well as additional member-only content and valuable CE credit on Sunday, September 20th.
It’s the industry’s leading veterinary business conference. Earn CE. Learn from the brightest. Strengthen your market position as an independent veterinarian. We promise to deliver more value to you so you can deliver more to your clients and patients.
*Agenda below subject to change.
PSIvet President Pat McCarthy
Eric Garcia, IT Expert. Digital Marketer. Industry Thought Leader.
The veterinary industry is growing by leaps and bounds each year. The good news is that this means more business. The bad news? More competition. If you feel like you’re offering the same services as most other veterinary practices, that’s most likely because you are. Chances are you are also marketing yourself in the same way. Fully stocked in-house pharmacy? In-house laboratory? Unfortunately, this is now the standard and your competitors are showcasing these services in the same way too. If you’re looking to define your brand and market yourself more effectively, this is the session for you. We’ll be deep-diving into these fundamental questions of branding and identity so that you can enhance your practice and create an impact on social media, the web, and locally.
Spoiler alert: standing out in a saturated marketplace is actually easier than you think.
Wendy Hauser, DVM and Joy Fuhrman, DVM
In today’s modern workplace, employees are no longer motivated by traditional extrinsic financial incentives alone. Building an engaged and cohesive team requires a combination of both extrinsic incentives and intrinsic motivators.
Intrinsic motivation is based on three key factors: autonomy, mastery, and purpose (1): Autonomy is the employees’ desire to be self-directed in their work and their life. Mastery is the desire to improve and to constantly learn new skills. Purpose is the desire to do something meaningful and to be a part of the “bigger picture.” Practices that compensate and reward employees on extrinsic financial measures without valuing the intrinsic motivators of autonomy, mastery, and purpose, end up with disengaged employees who are less willing to deliver outstanding client service and exceptional patient care.
In this highly interactive workshop, Wendy Hauser and Joy Fuhrman will discuss how extrinsic motivation approaches impact hospital culture and employee wellness and limit the practice’s ability to thrive. They will outline a strategy for an intrinsic-focused incentive compensation structure that promotes a culture of teamwork and collaboration while still incentivizing the entire veterinary team to grow hospital revenues and profits.
Attendees will come away with a deep understanding of how their employees want to be motivated and how to develop an incentive compensation plan that will meet their employee’s needs while still preserving practice profits.
Heather Romano – Human Resources
Just when you thought you were safe, having finally settled in with the millennials, we are on the cusp of a new generational invasion. Generation Z is now entering the workforce. At this moment, this includes anyone under 20 years of age. You may even have one working for you right now! In The Next Invasion: Preparing for Generation Z, we will learn about how dramatically different this group of individuals is from the millennials, and what they have in common with a very respected generation. We will discuss some ways we can prepare ourselves to integrate this group into our practices efficiently and effectively.
Let’s be more prepared for this invasion!
Andy Roark, DVM
In this humorous session, Andy Roark will discuss the dangers of “managing up,” or attempting to drive behavioral change in positional leadership. He will review the value of collaboration and partnership, empathy, anticipation, and personal investment.
This session features numerous stories from Dr. Roark’s practice and career that beautifully illustrate complex material.
Mary Gardner, DVM
It’s no secret that veterinary practices are obsessed with new client acquisition strategies. However, the true way to grow a sustainable practice is to start off by marketing to your own client base first. We focus on dental month year after year but fail to do anything else. In this session, we’re going to talk about marketing campaigns to get your senior and geriatric pets in the door. These strategies including how to tap into your database of clients, the proper messaging to engage pet owners (we’re even breaking it down to marketing to dog vs. cat owners of senior and geriatric pets), where we should be pushing messages, and real examples of what you should be doing.
The secret? It’s easier than you think! Don’t give up on our beloved senior and geriatric pets!
Peter Weinstein, DVM
The ultimate success for your practice comes building a strong foundation of Leadership, Mission, Vision, and Values. Working on your business means taking time to build the foundation and then overlay it with the systems and processes that provide a consistent experience for all stakeholders.
Heather Romano – Human Resources
As millennials and centennials have entered the workforce, there has been a surprising shift in the compensation expectations of veterinary employees. As millennials prefer certain perks over salaries, veterinary practices are struggling to provide compensation packages that are enticing talent to stay in our practices. However, by understanding their motivations, and how they have affected other generations in the workforce, we can create an atmosphere of excitement surrounding your practice’s benefits, which will make your hospital the employer of choice in your area.
Included will be a discussion of salary and benefits expectations and aspirations for veterinarians and a new way of looking at benefits.
PSIvet President Pat McCarthy